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Manual From Semalt For SEO Analysis Of Your Website



A good and thorough SEO audit (SEO analysis) is the basis for improving the findability of your website. But how to do such an analysis? In this article, I explain how best to approach such an SEO audit.

You might think, aren't there nice fully automatic tools for this? Yes and no.

Yes, there are indeed some very good tools, mainly paid, such as the SEO Dedicated Dashboard. This is a tool that can take a lot of work off your plate and bring out what you can't see with the naked eye.

At the same time, the answer is no. No, good SEO analysis is impossible without the necessary hand and thought. Not to mention the human eye. Auditing tools almost always give general advice and are very effective in checking whether a section has been completed or has defects. But, it says nothing about the quality of, for example, a title tag.

If you really want to do things right, you need to have a perfect knowledge of SEO and a good tool to be immersed in it. While this takes a lot more effort and time, it also produces much better results. And that's what counts in the end...

So, I invite you to follow carefully in order to perform a good and thorough SEO audit for your site.

What is an SEO audit?

An SEO audit is an analysis of all the important SEO aspects of a website. Concrete points for improvement and priorities follow from this analysis.

SEO audit is also called SEO check or simply SEO analysis. An SEO audit takes many forms, ranging from a quick scan to very extensive analysis from relatively simple to very complex. The form also depends on the website and the purpose. In this article, we will discuss the extensive form of SEO audit, applicable to any type of website or online store.

Why an SEO audit?

An SEO audit provides insight into the SEO status of your website. Which parts are already well optimized and which parts need to be addressed. At the same time, such an audit provides insight into the SEO priorities: what to tackle first, what to do next and which parts can be left aside for the time being.

An SEO audit thus provides direction for the optimization of your website. Think of it as an SEO plan for improving your website. Then you know what to do and in what order. This is many times more effective than randomly optimizing parts.

What do you need for an SEO audit?

To properly conduct an SEO audit, you need many things. In the first place knowledge and insight into the market and your target group. In addition, you need good SEO tools and programs.

Insight into the market and your target group

Before you start with an SEO audit, you should at least have the following things clear:
  • The target audience of your website.
  • The goals of your website (conversions). What do you want visitors to do on your website?
  • The key search terms for which you want to be found.
  • The main online competitors.
  • SEO tools and programs.

SEO tools and programs

An SEO audit without good SEO tools and programs is almost impossible. With these tools, you get information about the different components of SEO in a fast and reliable way. There are tons of SEO tools available in the market. However, not all of these tools are effective in best meeting the needs of a thorough audit.

Below is a selection of the best general SEO tools. Among the tools presented there are free Google tools that you can use easily. Speaking of free tools, we can mention: Google Search Console and Google Analytics.

On the other hand, these tools only give you a small overview of the SEO status of your website. So, to examine the website as a whole, you will necessarily need a paid tool to do a serious audit.

In the following, I will introduce you to the two free tools from Google and then to a much better-preformed tool to do an in-depth analysis of your website.

Google Analytics

Google Analytics is without a doubt the best-known program and hardly needs any explanation. If you are not yet familiar with this program, there are plenty of good articles and manuals on the internet. The free course from Google itself, the Google Analytics Academy is a good starting point.

I often see that Google Analytics is not implemented correctly. This means that the data that is collected is not reliable. I, therefore, recommend that you check whether Google Analytics has been implemented correctly. You can do this very easily with the Google Analytics Tag Assistant. This is a Google Chrome add-on.

After you have installed the add-on, you will see a label in the top right corner of Google Chrome. By clicking on it you can then see whether Google Analytics has been implemented correctly. If Google Analytics is not implemented correctly, this tool provides information on how to correct this.

This way you know for sure that the data in Google Analytics is reliable.

Google Search Console

Google Search Console is a free program from Google and offers technical information about your website as well as marketing information, especially in the field of search engine optimization. In addition, Google gives you direct feedback about your website with this program. In short, a very valuable and indispensable program.

The two tools I just presented are free tools from Google that you can use. As I have already pointed out, these tools cannot meet all the expectations of an audit. So, let's discover the SEO Dedicated Dashboard, which is a paid tool that can easily meet all your expectations in terms of SEO.

The Dedicated SEO Dashboard

The Dedicated SEO Dashboard (DSD) is a full web analytics and SEO audit platform which can be run on your domain at zero cost. It will provide your clients with the most advanced analytics capabilities available under your brand.

The SEO Dedicated Dashboard is an excellent tool to easily monitor your website. Almost all SEO factors of your website are clearly presented at the touch of a button. For example: URLs and canonical URLs, URL status code (response code), internal links, outbound links, title tags, meta descriptions, H1 and H2 headings, number of words per page, pages that are -consciously or not- blocked for search engines. The Dedicated SEO Dashboard is very suitable to monitor your entire website at once, and you will find the performance of this SEO tool in the following.

Technical SEO audit

One of the competitive advantages of the Dedicated SEO Dashboard is that you can perform a complete analysis of the website.

Here are the most important parts that this tool can take into account during the analysis:
  • Overall impression and usability of the website (UX)
  • Keywords
  • Structure
  • Technical analysis
  • On-page analysis
  • Off-page analysis
By doing the analysis of each of these pages with this tool, you can understand the exact state of each page to know what improvements you can make on each element to have a better conversion rate.

Google SERP Analysis

Here is another feature of the Dedicated SEO Dashboard that allows you to see your website's positions in the Google SERP as well as the TOP pages and keywords they rank for. In addition, this tool allows you to do an in-depth analysis of your competitors. The results from this tool reveal the main competitors in the niche you are searching for, check their traffic-generating keywords and get an idea of their promotion strategy. It's really wonderful! Isn't it?!

SEO Reports

After the competitor analysis and in-depth site audit, the SEO Dashboard has a feature called Report Center.

The Report Center tool is an additional unique feature of our Dedicated SEO Dashboard that is focused on innovation. It works by establishing report delivery schedules for every one of your clients individually. The advantage of this tool for your business is undeniable as it provides your clients with complete SEO reports with your logo and brand on them.

How does the Dedicated SEO Dashboard work?

The operation of this tool is in three simple steps:

First, the Dedicated SEO Dashboard is launched on your domain (for example, seo.yourdomain.com).

Then the process of customizing the Dashboard begins. This allows you to add your logo, coordinates, menu tabs, links, chat plug-in, GA code and other features




Once these two steps are completed, you automatically have access to the DSD administration panel to manage your customers' requests, view user data and activity statistics.

Benefit from a 14-day free trial period

There are still many other features of this tool that I invite you to discover by opting for the 14 days free trial period. During this period, you will have access to all the features included in the standard package. So, don't waste time, start your trial today to witness the wonders of this tool.